![]() ![]() Ad level: This is where you’ll design the ad, including graphics, videos and text.Īfter you’ve named your campaign, you’ll be taken to the editing view at the Campaign level.Ad Set level: This is where you define your audience, choose where the ads are shown, when they’re shown, and determine your budget.Campaign level: This is where you select the ad objective, as described above.These are the three levels of creating a Facebook Ad campaign. Once you select your campaign objective, you can then move on to name your campaign, ad set, and ad. Store Traffic: Promote your brick-and-mortar organization’s location.Catalog Sales: Show products from your e-commerce catalog.Conversions: Encourage people to take a specific action on your organization’s website.Messages: Connect with people on Messenger, Instagram, and WhatsApp.Lead Generation: Create ads that collect info from people interested in your organization.Video Views: Share your organization’s video with people who will most likely watch it.App Installs: Send people to the store to download your organization’s app.Engagement: Reach people more likely to engage with your post with likes, comments and shares.Traffic: Send people from Facebook to your organization’s website.Reach: Show your ad to as many people as possible.Brand Awareness: Increase people’s awareness of your organization.There are three broader categories, or goals, of campaign objectives: Awareness, Consideration, and Conversions. Next, you’ll need to select the Campaign Objective. You can learn more about the differences here. Reach and Frequency buying lets you plan and buy your campaigns in advance with more control over your frequency settings. Auction buying offers more choice, efficiency and flexibility to your ads. Ads Manager gives you access to all of the creation tools in one place.Ĭhoose between the Auction or Reach and Frequency Buying Type. Go to your Facebook Ads Manager account and select the + Create button to start a new Facebook ad campaign. (In September 2020, the Facebook Business Manager was rebranded as the Facebook Business Suite) Get Started with Advertising on Facebook And if you haven’t already, get your page set up on the Facebook Business Manager first before you begin diving into the Ad Manager. If you aren’t already advertising on Facebook, then follow along with this article to get started with advertising on Facebook. Whatever your organization’s goal is, you can make the Facebook advertising platform work for your goal. Or, with the end of the year approaching, you’ll be able to target custom audiences, such as people who donated last year, to make another gift before the end of 2020. You can target ads to a geographical area to increase awareness about an upcoming event (with COVID-19 safety measures in place). You can create an ad that entices people to signup for your newsletter. With Facebook advertising, you’ll be able to increase engagement on your posts. In 2019, ad impressions went up 33% according to HootSuite, which means that more and more organizations are leveraging Facebook ads in order to get in front of their core audience.Īnd now, you’re wondering, ‘what’s does my organization have to offer by using Facebook advertising?’ which is a great question. A key element in any robust digital marketing strategy is social media, and Facebook Ads in particular.
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